eCon - Nordic Center of Jute!


The affordable, transportable and sustainable housing units called eCon DemoLab has been set up and opened for the spectators, on the roof top of one of the biggest shopping malls in Scandinavia named Nordstan in Gothenburg, Sweden, which accounts for 37 million visitors each year. eCon is the small housing units based upon recycled containers and a circular mindset. It has been financed by Swedish National Board of Housing and Planning (Boverket) to produce and set up a eCon DemoLab building of 4 units for sustainability in the true meaning from ecological, economic and social aspects.

eCon is also regarded as the Nordic Center of Jute where all the JuteEffect products are showcased.

You are most welcome to visit and see the available products.


  • NORDSTADSTORGET 10, 411 05 Göteborg
How to get there – direction to the showroom
  1. Find the lift to p-hus, after Åhléns City & Hemköp at the ground floor
  2. Get inside the lift and press 7 and get out at the 7th floor
  3. Move forward and on your left you will find another lift.
  4. Get in the 2nd lift and press 9 there.
  5. Once you are at 9th floor, you will find a door to the roof on your left.
  6. There you see eCon building – the Nordic center of Jute (Showroom)

Book a time with us for a visit