About Us

JuteEffect supports private customers, resellers & companies to build and strengthen their brands around sustainable practice by creating the JuteEffect! JuteEffect is owned by Juteborg AB, Jute design systems & solutions and operated by JuteLab International. Detail is in the website: www.juteborg.se

Team

The most international and diverse team

Christina-Östergren-Founder-CEO-Jutebor

Christina Östergren

Co-Founder & CEO
An architect and entrepreneur with an innovative and intersectional focus working for the sustainable society. IntersectionPoint – the world innovation challenge and Ambassador of Sweden-Bangladesh Business Council.
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Else-Marie Malmek

Co-Founder & Chairman
30+ years of experience with automotive industry & CEO at Malmeken AB – Sustainable business development; project manager for the innovation platform SEVS (sevs.se) Specialised in Entrepreneurship, Change Management, transformation and innovation.
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abir hossainn

Business Manager
Specialised in international collaboration, managing projects, B2B sales & business operations. A recent Master’s graduate from Jönköping International Business School and a highly dependable solution driven professional.
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Magnus Rosén

Jute Ambassador
One of the top 10 bassists in the world. He achieved Grammis nominations, Euro Award Culture prize Artist of the year and more. He is a member of Spanish rock band – Avalanch and Brazilian rock band- Shadowside
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Dr. Otto C. Frommelt

Advisor
Business Leader | Board Member | Mentor | Strategist CEO, Managing Director, • CFO, • CIO, • Aftermarket Director, • Management Consultant • Board Member • Director of Governmental Agency
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Mohamed El Sioufi

Advisor
: International Urban Development Advisor; Adjunct Professor, Monash University. As a UN-Habitat Senior Human Settlements Advisor from 1997 to 2007 he was responsible for technical cooperation activities in the Arab States Region and Africa.