About Us

JuteEffect supports private customers, resellers & companies to build and strengthen their brands around sustainable practice by creating the JuteEffect! JuteEffect is owned by Juteborg AB, Jute design systems & solutions and operated by JuteLab International. Detail is in the website: www.juteborg.se


The most international and diverse team


Christina Östergren

Co-Founder & CEO
An architect and entrepreneur with an innovative and intersectional focus working for the sustainable society. IntersectionPoint – the world innovation challenge and Ambassador of Sweden-Bangladesh Business Council.

Else-Marie Malmek

Co-Founder & Chairman
30+ years of experience with automotive industry & CEO at Malmeken AB – Sustainable business development; project manager for the innovation platform SEVS (sevs.se) Specialised in Entrepreneurship, Change Management, transformation and innovation.

abir hossainn

Business Manager
Specialised in international collaboration, managing projects, B2B sales & business operations. A recent Master’s graduate from Jönköping International Business School and a highly dependable solution driven professional.

Magnus Rosén

Jute Ambassador
One of the top 10 bassists in the world. He achieved Grammis nominations, Euro Award Culture prize Artist of the year and more. He is a member of Spanish rock band – Avalanch and Brazilian rock band- Shadowside

Dr. Otto C. Frommelt

Business Leader | Board Member | Mentor | Strategist CEO, Managing Director, • CFO, • CIO, • Aftermarket Director, • Management Consultant • Board Member • Director of Governmental Agency

Mohamed El Sioufi

: International Urban Development Advisor; Adjunct Professor, Monash University. As a UN-Habitat Senior Human Settlements Advisor from 1997 to 2007 he was responsible for technical cooperation activities in the Arab States Region and Africa.